Strategy - Implementation - Results

Free Stuff

This is the List Cleaning campaign. Screenshot was taken from the client's ActiveCampaign account, but it can be implemented into any CRM. 

Key points are:
1- It covers all new leads
2- It separates active and inactive leads based on opens and clicks
3- If they don't open/click any of the emails in the previous period, they get out of emailing list. Then they get into Re-Engage and Win Back campaigns.

Note there was no big frequency in emails, so timer was set to 180 days. 

Click here for the full size image