Where am I coming from?

College Education, 70 satisfied clients, 8 Digital Marketer certifications

eCommerce - Creating and deploying a winning strategy

Website store architecture and the best practices, 6-figure businesses, certification, results

Architecture and Platforming

Get the most of your prospects and customers/clients. Systems you need, plan tailored to your business

CRM and Email marketing

Segmentation, campaigns, copywriting, optimizing opens and clicks, tracking and measuring results, email deliverability, promo calendar

Analytics

Making numbers simple, creating reports tailored to client's business and teaching how to reach strategic decisions based on analytics

SEO

23-point website audit on domain and page level, recommending and implementing improvements, writing SEO optimized article

The best eccomerce platforms for one small business

During my 10 years of history dealing with small and medium-sized businesses, I learned 3 facts.
  1. Picking the right apps and put an online store on the rock-solid base is absolutely crucial. The further you’ve gone, the change is harder. Every migration takes its toll in time and resources and you should do your research before you start anything. 

  2. The most expensive apps are not necessarily the best fit. Saving your buck with the cheaper options wouldn’t help you, either. If you’re on the fence, I suggest you call the short-listed candidates and let them talk.  

  3. No business owner would call for help before they’re in really big trouble. Most of the time, I just fix the errors. Do your research, then get an expert for a consultation call. Pay if necessary, it is well-spent money, trust me.
I believe the best eccomerce platforms for one small business are Shopify and WooCommerce. It depends on own preferences which one would suit it better. 



Few facts…

- WooCommerce is the most popular platform, but Shopify supports over 600.000 businesses. Both are reliable and powerful.

- Shopify is for you if you start from scratch and need an all-in-one-package, while WooCommerce is for you if you already have a WordPress website (it is a WordPress plugin).

- Shopify is the hosted ecommerce platform, their support is top-notch and it has multi-channel integration. On the bad side, if you need some fancy design, you’ll probably need a coder.

- WooCommerce has limitless customization, themes are stylish and SEO options are great. The bad thing is you’ll need to pay more or less for most of the plugins. And you’ll probably need to pay a regular maintenance fee to keep all those plugins under the control. WooCommerce support is a horror show and if some plugin makes the trouble, you’ll need to find who created it and contact them directly.

- Shopify and WooCommerce, both have free trial options, so it cost you nothing but your time to look around and check the possibilities.

If you can’t find the answers you’re looking for, reach me for free 15-mins consultations, I’ll be happy to help. Click here to schedule.

The next step is connecting your store with CRM. I will have my say about it in my next post.

Take care. Dusko

Offer: Email Marketing - Full implementation

Step 1 - 4 weeks
- Infrastructure
- Cleaning the lists
- Creating and sending Re-Engage and Win Back campaigns to inactive leads
- Creating Indoctrination campaign

Step 2 - 4 weeks
- Creating the templates
- Creating a promo calendar for the coming period
- Creating the tracking files and UTM auto-generator
- Creating Post Purchase and Abandoned Cart campaigns

Step 3 - 4 weeks
- The sales funnel - designing and implementing start to end

Step 4 - 2 weeks
- CRO Audit
- SEO Audit

Cost estimation: $2,000-$2,400